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Guinness, Team UK and a real legacy for Olympic PR
Blogging from Dublin today, and Olympic PR fever is certainly more tempered here, in fact the Irish tourist board has spent €500,000 encouraging Londoners to come here to avoid the hordes....
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This is my country, not the Daily Mail’s
Wow. What a weekend for British sport! And where there’s more sport, there are more Olympics PR tales. Here’s today’s five… Worst judge of national mood: The Daily Mail & Daily Telegraph’s odd...
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Beer, urine and the Australian legacy
While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are...
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An Olympic PR stunt-fest?
Into the closing stages now, but the Olympics PR gems keep coming… Subs Sack Race: Sub Editors at the Express and the Mirror will be watching over their shoulders as they failed to spot that their...
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Morons, sin washers and sore losers
As British gold medals start to dry up, the Olympics PR machine has taken a more sinister turn… Moron of the Games: Piers ‘the Troll’ Morgan. Who, when he is not being taken down by other Twitter...
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Nudity, numpty and nudge
Just so much more Olympics PR to get through… and only one more day! Shameless self-promotion Award: GB high-jumper Robbie Grabarz bares almost all in celebration of a bronze medal. Not doing anything...
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The best Olympic PR moment
Over the last two weeks, this blog has featured over 50 Olympic PR highs and lows from London 2012, but which was your favourite? Take five seconds to fill in this poll (I’ve picked my top five, feel...
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The Olympics in headlines
Luckily most newspapers had already written closing ceremony commemorative editions before last night’s event had got going. So this morning’s positive front page headlines capped two weeks where the...
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The battle of the opening ceremonies
On the surface of the figures, Channel 4 will be delighted that last night’s Paralympic Opening Ceremony attracted the station’s largest audience share since the peak of Big Brother. And today’s...
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Top posts of 2012
The review of my blog posts is a little different this year (here is 2011‘s) as it also takes into account posts from the Claremont and CIPR blogs. Also summarised as a word cloud here, below are the...
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